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Product Description
Who We Are
About Paula
Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
Dramatically improves skin’s texture for radiant youthful even-toned skin. Beta hydroxy acid (BHA also known as salicylic acid) mimics the natural exfoliation process of younger skin by helping it shed extra layers while unclogging and clearing pores.
HYDRATE, BRIGHTEN & SMOOTH FINE LINES: Our unique, non-abrasive, leave-on exfoliant is gentle enough for daily use on all skin types. Exfoliates dead skin cells while clearing pores for a more even tone, plus it visibly reduces fine lines & wrinkles.
Paula’s Choice facial exfoliants are gentler on delicate skin of the face & neck than an abrasive face scrub, which can cause micro-tears. A BHA leave-on exfoliator delivers hydration & can exfoliate directly inside the pore & improve how the pore works.
Paula’s Choice Skincare makes products that work. No fragrance, no parabens, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.
