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Product Description
Who We Are
About Paula
Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
Paula’s Choice SKIN BALANCING Antioxidant Retinol Serum is a lightweight gel serum that replenishes skin’s hydration & supports the appearance of smooth, youthful, refreshed & more even-looking complexion. Gel texture is ideal for oily & combination skin
Use Paula’s Choice SKIN BALANCING hydrating, anti-aging serum twice daily as part of your morning & evening skin care, along with your favorite Paula’s Choice cleanser, toner, exfoliator, serums, spot treatments & moisturizer with SPF for daytime wear.
Paula’s Choice products are made with YOUR SKIN in mind. Whatever your skincare concern, whether dryness, acne, fine lines, or sensitive skin; we’ve got a treatment line for you. The search for amazing skin care ends here. Finally, you found it.
Paula’s Choice Skincare makes products that work. No fragrance, no parabens, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.
